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Lucaxx – Creative Art Director

To launch the new brand from Latam, we invited journalists and influencers to dream in an immersive experience where the audience could go inside the dream, literally. Walking between clouds, exploring earphones with messages in different languages, interactive displays in an environment completely made to take great pictures, we transform a brand new event into an invite to dream about their next goals and, sure, flights.

As a thoughtful gift, we present you with an exquisitely illustrated scrapbook, inviting you to curate cherished memories from your future journeys while delving into the world of LATAM. As a distinguished airline offering international flights in Latin America, LATAM showcases captivating destinations on each beautifully adorned page.

We gifted guests with an INSTAX camera to capture travel adventures. Special photos were shared on our brand’s Instagram, extending the magic to a larger community, creating unforgettable memories and celebrating the connection with our guests.