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Lucaxx – Creative Art Director

Stella Artois Invites is a special project where eight renowned chefs share their stories and invite you to indulge in the perfect pause. In a captivating video series, our chefs talk about the places they love and invite us to discover incredible restaurants where gastronomy meets balance and tranquility. With our tagline “Viva a Vida Artois,” the content invites you to embrace a more peaceful pace of life, cherishing moments of pleasure. 

The entire content has been transformed into engaging social media posts, stories, and reels.

In addition to the content, a meticulous visual curation was carried out, ensuring that the product appeared in harmony with the scene, without stealing the spotlight. Every detail was carefully considered to create a seamless integration, allowing the essence of the moment to shine while the Stella Artois product subtly enhanced the experience.

This project has expanded throughout Brazil, amplifying the power of its message and becoming a true guide. On YouTube or Stella Artois’ social media channels, you can follow the complete journey, filled with culinary secrets, inspiring tips, and surprising discoveries.