ExpoCannabis is the largest event in Latin America dedicated to the cannabis industry, bringing together business, science, and culture in one space. How do you translate this diversity into a visual experience? That was the challenge I took on for the second consecutive year when creating the event’s identity. The goal was to reflect the many uses of the plant – from industry to entertainment – through an aesthetic as versatile as cannabis itself.
The result was a vibrant and engaging mosaic: dozens of icons and geometric graphics merged into colorful, unique layers, connecting ideas and inspirations in a creative “high” visual effect.
This visual identity, designed to stand out in any format – from badges to banners – will be applied at events across Latin America, expanding boundaries and shifting perceptions.
Each theme – industrial, medicinal, commercial, rural, and recreational – was given its own set of colors and icons, reinforcing the identity of each area while maintaining the harmony of the whole.
