A gathering of people who like each other, usually family and friends, willing to share a special moment. Both are collective celebrations, in which differences are forgotten and reality is suspended, aiming at celebrating and experiencing together. Christmas and the Circus are receptive. They welcome with open arms. They are meant for everyone. How incredible would it be then if these two worlds came together?
We worked hard in our creative team to create a unique and captivating aesthetic for the Christmas campaign in Sonae shopping malls. By combining collage, 3D techniques, and a touch of retro, we were able to evoke a sense of nostalgia and enchantment, capturing your attention. In addition, we created a series of posters featuring the main characters that make up the circus – the ballerina, clown, magician, and juggler. We believe that this striking visual approach, along with the presence of these iconic characters, will make our campaign stand out during the bustling holiday season, making it even more memorable and successful.
To infuse the holiday season with enchantment, we embarked on a creative endeavor to craft mesmerizing micro-videos. These delightful videos were meticulously edited, incorporating captivating visual effects and magical elements, all within the framework of cheerful and whimsical scenarios. The result is a series of engaging and immersive experiences that transport viewers into a world of wonder and joy, where the spirit of Christmas comes alive in the most delightful and enchanting ways.
