Created to AB-InBev, is a guide for bar owners who want to improve their establishments without changing their traditional structure or culture. The guide’s objective is to help preserve the unique charm of these places. 

The biggest challenge was presenting complex financial and technical information in a simple way, which was achieved by using visuals and simple language. 

The Beer District Project focuses on urban areas, and the guide incorporates relatable elements such as stickers, spray paint, brick walls, and traffic signs, giving it an authentic feel.