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Lucaxx – Creative Art Director

At the confluence of refined flavor and the pursuit of authenticity emerges the brand N45, a bottled Negroni that transcends the boundaries of taste and delves into the universe of reflection. During the 45th week of each year, the curtains rise on a singular event—an experience that goes beyond the ordinary and prompts the mind to explore the depths of authenticity in all aspects of life. Welcome to WEEK N45, an invitation to explore authenticity in a world where it often fades into the background. Stemming from this question: Have you reached your truest version? We’ve crafted various materials that extend an invitation to ponder authenticity.

In addition to these engaging discussions and debates, we introduced an exclusive N45 box that brought forth an unparalleled N45 Negroni drinking experience. This unique box contained a thought-provoking book, meticulously designed cards, custom-made iced rocks, and an array of carefully curated elements, all harmoniously converging to craft an ambiance of genuine authenticity.